Student Again

Whew I'm back to my school days.

I enrolled again for another marketing module in NUS Ext. This time it's called Asia-Pacific Marketing Management. My classes just started last week. The first few classes were about the theoretical aspects of marketing. Sales figure, survey results, demographics, so many charts, graphs, tables.

Eg: in year 2002 Product A made 13M sales in 2 regions inhabited by 20% women of age 25-30 of which half is belonging to urban, and the factor that boosted the sales is due to TV ads placed in primetime TV slot which is 20% more expensive than normal streaming, and in terms of pricing, Product A is among the top 5 preferred by people in the corporate segment...

Too many factors to analyze and too many numbers! I initially thought Marketing world = outlet of the creative fragments in my head. It seems not. After dealing with so many number crunching activities in my work, no.. no.. don't make me analyze anymore. Outside work, I just wanna be spontaneous :p

Anyway, the next few lessons should be interesting. There were different case studies for most of the major countries in Asia Pacific. I have 2 other teammates in the project and guess which company did they pick among the 10+ case studies given by the professor. None other than..HP. My gosh, seems like the past tends to reveal itself to me. Dejavu :p

Speaking of, I'm off to go for my Friday classes.