Sometimes I am awed by the brilliance of good marketers with effective advertisement/marketing strategies. Branding, so-to-speak, is a powerful mechanism that can stir up the spending power of each innocent consumer wooed by their exhilarating mental hypnosis, and what better medium to express it than print ads! :p
Hot in Pink
As they say, from an entrepreneur's viewpoint, a woman's money is easier to earn than a man's because a woman would give in easily to any sort of deals as long as she fancies one - eg: buy items on sale even if she doesnt need it. :) I believe this laptop appeals a lot to the fashonista crowds out there. Pink probably is every woman's favorite color or at least a preferred color. The slim size of the laptop and the pink leather case, together with the gorgeous model make a perfect match. This ad is commonly seen in MRT, my friends and I fool around saying that if one buys this laptop, she should also buy a black fur hat, black dress and gloves like that of the model. Hot babe with hot laptop. :)
D*mn good
I've been to this popular but humble steak house called Botak Jones once. This is not a fine dining resto at all, but their steaks are quite good. The company's motto is a catchy line. 'D*mn good food at a d*mn good price' Haha so maybe 'd*mn' is not considered profane anymore nowadays, that it is suitable to be used commercially w/ all audience including the young population. Anyway as time evolves, words do change their meaning. (I just remembered the word Intsik, it's considered a degrading word long ago but come on, how many people are using the term GI commonly now) Anyway, anything 'd*mn' good is worth trying hehe.
No comments:
Post a Comment