Saturday, January 17, 2009

Asia Pac Marketing Management

Finally got my grade for the 2nd module. It's a B!!.. Again!:p
(There are only 5 possible grades from A to E with A as the highest and D as passing.) I was hoping it's an A hehe.

The module was quite interesting, mainly dealing with actual cases of Asia Pac companies, how they deal with certain situations. I got to learn some of the different consumer buying behavior and marketing practices of those countries, along with some tips and tricks.

Below are some of the parts that I did for the HP Case that we submitted. (It wasnt really a 'creative thinking' task, but rather more of an analysis approach as to what course of action to pursue given a set of conditions and alternatives)



Competitor Analysis



Decision for Mode of Entry

P.S. I am planning to learn something new in the upcoming CNY. Stay tuned for good news (hopefully I'd learn it in one shot) :p

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